Hayes Green Beach Memorial Hospital - AL!VE: Phase One
This program will get your blood pumping for the day as Matt Rush, president and CEO, Barbara Fulton, Ph.D., director of community and organizational development, and Carrie Rathbun Hawks, APR, president of Rathbun Public Relations and marketing communications director for Hayes Green Beach Memorial Hospital in Charlotte jump into a discussion on how the organization recently embarked on a bold initiative to transform a long-vacant grocery store into a world of creative well-being: AL!VE. The $18 million facility is a prevention-focused facility incorporating women’s health, rehabilitation, wellness, integrated medicine, spa, restaurant, childcare and community spaces. Come learn how AL!VE garnered support that lead to a successful public capital campaign. Measurement of its success includes letters of support from local and regional leaders and elected officials, 100 percent pledge support from leadership staff, board and fundraising volunteers, and $1.6 million raised at the end of 2009.

Registration ends Friday, June 18